Be the CEO of Your Commute Campaign

Jun 09, 2022

Since September of 2021, RideFinders has promoted the “Be the CEO of Your Commute” campaign on various social media platforms. We launched the campaign to essentially put commuters (you) in charge of when and how they (you) commute. RideFinders is simply the Chief Operating Officer (COO) – providing the tools and tips to put commuters in charge of their commute.

During June, our “Be the CEO of Your Commute” campaign featuring carpooling and vanpooling will be heard on Urban One/Radio One and Audacy RVA radio stations in the greater Richmond region, seen on a variety of digital advertising platforms such as richmond.com, the Chesterfield Observer and the Henrico Citizen, seen in print form with the Richmond Free Press and promoted on our social media channels. 

From finding carpool, vanpool and bike buddy matches to earning points for rewards, the campaign helps to raise awareness and educate commuters and the public on our free commuter programs and services that helps improve air quality and reduce driving alone. RideFinders has provided tips to commute safely during the pandemic and the recovery phase, encouraged commuters to record their greener trips to earn redeemable points for rewards, promoted the download of our free Rides and Rewards app, encouraged people to visit our website and supported the choice of a personalized commute mode that works best for the individual.

We hope that the “Be the CEO of Your Commute” campaign inspires you to be in control of your commute while RideFinders serves as your COO. Whether gas prices are high or they fluctuate, RideFinders provides you with sustainable transportation resources to put commuting in the palm of your hand.